CrossFit Awaken sent in an awesome video as to how they've used their 30 Day Goal Board with a high level of a success.Most of you know I'm not a fan of goal boards, but it's mainly an interior des...

Here's how life works...and coincidentally, also business.If you're hot AF, you can get away with having the personality of a fork (for a little while).But when you're busted AF, you better be funn...

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Hurricanes? Murder? Kevin Spacey??? Those aren't real issues. Why can't we focus on the real problems in our world today....problems like...REP SHAVING.

It's so violent, so taboo... but to us it's common. Also a common reason you're converting less than 50% of the prospects walking into your CrossFit gym.

Even the sexiest looking gyms can still provide a shitty customer experience...

Raise your hand if you allow your dog or your members dogs to run freely around your gym. Now take that hand, ball it into a fist and punch yourself in the fucking face. Your dog comes in once eve...

I love what Orangetheory Fitness has done for the microgym marketplace in terms of awareness and price point maturity. In addition, the technology add is a huge step in the right direction of what ...

How many of you started this journey as a client turned owner? If so, you posses a unique advantage that I don't think you are fully taking advantage of...

Communicate the WHY to your customers. Let your purpose be known. Call it a business statement, your ethos, your mission statement...I don't care what you call it.  But have purpose and intent behi...

I recommend surveys to your members (they can be filled out anonymously) to get a pulse on what you're doing right and what you're fucking up.There's schools of thought on whether to survey everyon...

"You know a good way to retain members???""Don't get them fucking hurt!"

“People don’t care how much you know, until they know how much you care” — Brian Tracy “Your EQ is more important than your IQ” — Gary Vaynerchuck Both of these gentlemen are obvious topic experts,...