Category: "Vlog"

63 posts

all the content

MAKE IT PERSONAL

A prime example as to why I always carry my camera with me + a candid chat with a microgym owner who is having identity issues as a CrossFit affiliate and how I get personal with participants signed up for the SELF MADE SUMMIT.

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YOUR SOCIAL MEDIA SUCKS - VOL 3

The third and final installment (for now) on how to make you social media + website suck less.

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YOUR SOCIAL MEDIA SUCKS - VOL 2

Part 2 of me breaking down microgym owners social media + websites

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YOUR SOCIAL MEDIA SUCKS - VOL 1

The first of a 3 part series I'm releasing on the VLOG where I review different microgym who volunteered their websites/social media for my criticism. I love my job.

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CAN I REBRAND THE STYLE OF CROSSFIT I OFFER?⁠

A compilation of questions I was asked via an Instagram Q&A recently: - what are the negative impacts of leaving a big brand like CrossFit and moving onto your own? - how effective is your LBO Free Week at Urban MVMNT? - how to position the brand of my gym in a small city? - top 5 brand design firms for a small budget? - opening up a new location and want to rebrand, how to do them together? - what are the best vs. worst reasons to rebrand? - can I be a CrossFit gym and still rebrand the style of CF I do? - how to increase my creativity?

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THIS IS WHY YOUR LANDING PAGE SUCKS

A chat with an aspiring microgym owner who wanted to discuss her concept for a new Charlotte, NC studio + I review the finer details of a landing page that doesn't suck

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BRINGING YOUR BRAND TO LIFE

Developing a brand vs. a gym has been a big topic of discussion recently so I wanted to discuss how I think about bringing your brand to life outside of your logo. Remember - tickets still available for the SELF MADE SUMMIT - https://www.wtfgymtalk.com/self-made-...

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BUILDING A PERSONAL BRAND

So a lot of my consulting these days are with individuals who have built a business and now they want to build a personal brand, much like I have with WTF Gym Talk.... oh, and some behind the scenes of that controversy that went down with some other gyms being lazy fuckers and stealing without then making it their own

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DON'T BE LAZY

"Good Artist Borrow, Great Artist Steal" is the name of a full length movie I made for a digital event I spoke at - and I still believe it to be truth... As long as you go ahead and do the next part... Make it your own.

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THE TRUTH ABOUT CLASS PASS

Most microgym owners think Class Pass is simply a 2019 evolution of Groupon. It is. But it isn't. Let me explain.

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ANSWER YOUR DAMN PHONE!

Seriously...I'm trying to help you...

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HOW I CREATE PROMO VIDEOS FOR GYMS

A few vlogs back, I showed you guys how to use Magisto's AI video editing so that you don't have to do it manually. Today, I walk you through my workflow and mindset when I create a promo video for a microgym. MICROGYM UNIVERSITY IS NOW ACCEPTING ENROLLMENT! www.wtfgymtalk.com/microgym-university

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I GOT SOME NUGS FOR YA

A mashup of a few different meetings I've had recently with a bunch of different golden nugs of info that I think you'll be able to run with. Thanks to @gymonkee, @copper_city_crossfit and @matthews_mobility for being on the VLOG

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MAKING A GYM COMMERCIAL

A little insight as to what a commercial storyboard meeting would look like + the actual execution Oh, and I do a corporate wellness pitch to a local business. Cheers.

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KHALIPA TAKES OVER THE VLOG

***ALMOST SOLD OUT*** SELF MADE SUMMIT 2019 https://www.wtfgymtalk.com/self-made-... The 3rd annual Iron+Mortar Summit was located in Portland, OR this year and even though this is my 3rd time being invited out by the organizers, this year was unlike any other. Great conversations with some really smart people. Lots of good podcast content coming out of this trip.

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CRINGY FB ADS

Not going to make any friends with this one...but if you don't laugh at least 47% of the time, i'll give you your money back

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AI VIDEO EDITING FOR YOUR GYM

Let's face it. The average microgym owner, great at instructing the squat...shitty at creating video content. But it's not really the content capture that's a problem - we all have high res cameras in our pockets - it's the video editing that the real bottleneck for most owners. So I did a little research and found something that I think will help you guys. www.magisto.com ALSO MICROGYM UNIVERSITY IS NOW AVAILABLE!!! https://www.wtfgymtalk.com/microgym-u...

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HOW TO STEAL YOUR COMPETITORS FACEBOOK ADS

Most microgym owners I speak with are all searching for the magical social media ad that is going to flood their gym with members.

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COACHES NEED TO BE CREATING CONTENT

Workhorse Fitness comes on-site to discuss creating a new class structure and I dig into the DMs and answer some of your Q+A

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CLASS FLOW BREAKDOWN

I get topic specific in this VLOG and break down some of my thought process when analyzing the different class flows in the microgym industry.

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Total: 63