Category: "Vlog"

29 posts

all the content

DOES YOUR GYM HAVE RULES???

Gym rules are not new - many microgyms have a set of rules for clients to abide by...but in today's vlog i'm going to look at SOUL CYCLE and talk to the co-founder of MADabolic to discuss one of their most controversial rules.

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YOUR GYM NEEDS TO FOCUS ON CONVENIENCE, NOT COMMUNITY

Microgyms love to tout the fact that they've created an amazing community. I say bullshit. You've created an amazing culture, which bred an awesome group of people (community) - but it's all going to be second tier to the convenience of your location, offering, etc

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MICROGYM UNIVERSITY ANSWERS

I've been getting a ton of questions regarding Microgym University, so with it's impending release, I figured I'd go ahead and share all the details with you guys.

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TRUTH BEHIND 6 WEEK CHALLENGES

This one is chalk full of podcast clips + a strategy meeting for a new event that Urban MVMNT is looking to imbed into our culture. Sydney Cummings (YouTube fitness influencer) + a few guys who have had both the good + bad experiences with marketing companies like Gym Launch, etc.

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CONFRONTING MEMBERS WHO LEAVE YOUR GYM

On a long enough timeline, everyone cancels your gym. But how you go about that is more indicative of your ability as a leader + business owner than almost anything else. "Be emotional about your members, not their memberships"

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SO YOU THINK YOUR GYM IS REMARKABLE?!?

"Advertising is a tax you pay by being unremarkable" So what makes your gym stand out? What makes it remarkable?

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GYM MARKETING IS FULL OF SHI*T

This concept of marketing firms being able to provide "Members On Demand" to microgym owners is complete shit. Gym owners need to take a different look at how they view sustainable marketing...this should help.

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SHIT GETS REAL - PT FIRST CRASH COURSE DAY 2

A little insight as to what you missed out on + some nuggets of wisdom from my man Sean Pastuch + myself on how to sell personal training more efficiently in your microgym.

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PT FIRST CRASH COURSE DAY 1

This past Friday, Sean Pastuch from Active Life RX came into town and we get prepped to host microgym owners for a full day of personal training implementation + sales coaching.

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DOES YOUR GYM + MARKETING MATCH UP?!?

Had the pleasure to sit down and jam with the social media manager/coach at a local CrossFit affiliate to discuss more effective ways to story tell to her local market... Also - the first official Q&A segment of the VLOG is here!

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FLEX SEAL FOR GYM FLOORS (DOES IT WORK?!?)

Does Flex Seal work in patching the gaps that occur with your gym's rubber mats???

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MY ADVICE? START DRINKING HEAVILY

A themed photoshoot for Microgym University and I take you guys on a trip down memory lane to my first brick+mortar facility

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MY IDEA IS GOING TO STEAL YOUR COACHES

There's something coming to the microgym industry that I think most of you will push back on. But when we break down where your fear comes from, I think you'll find it's in the best interest of bot...

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THIS IS WHY YOU HATE YOUR JOB (BUSINESS)

You own a business...or you at least think you do. But most of us actually just own a job - a job that we are starting to resent.

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YOUR LOCATION ISN'T THE PROBLEM

Location Location Location. Those real estate guys aren't wrong, but you bitching about your location being your main hindrance to growing a successful business probably isn't accurate either

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BREAKING UP THE BUSINESS

Ugh...breaking up is messy. Sometimes they try to kill you. Sometimes it's your fault. Sometimes..it's both. How's your business partnership doing???

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REPLACING THE OPEN

Taking inspiration and creating something your own - that my friends is the name of the game.

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