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Rep Shaving/Cheating...These Are Not Real Issues.

Hurricanes? Murder? Kevin Spacey??? Those aren't real issues. Why can't we focus on the real problems in our world today....problems like...REP SHAVING.

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What Ego Giveth, Ego Taketh Away

Went onsite to a gym located less than 5 miles from my shop. Most gym owners would have too much ego to ever ask from help from a "competitor". But Silver Wolf Fitness and Nutrition comes to the ta...

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Communicate Your WHY

Communicate the WHY to your customers. Let your purpose be known. Call it a business statement, your ethos, your mission statement...I don't care what you call it.  But have purpose and intent behi...

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WTF Gym Talk | Growing Your Average Client Value
Growing Your Average Client Value

The business acumen of micro-gym owners has increased drastically in the past three years. Now when I talk with a fellow gym owner, they aren’t interested in how many members I have, but they want ...

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The Battle of E.Q. vs. I.Q.

“People don’t care how much you know, until they know how much you care” — Brian Tracy “Your EQ is more important than your IQ” — Gary Vaynerchuck Both of these gentlemen are obvious topic experts,...

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Don't Paint A Dirty Car

“Don’t paint a dirty car. What it needs is a good wash.” I first heard this quote from a Greg Glassman video in 2013 as he discussed the business model in which CrossFit is founded. Though the orig...

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WTF Gym Talk | Nobody “Took” Your Members or Coaches…They Left You For Something/Someone Better.
Nobody “Took” Your Members or Coaches…They Left You For Something/Someone Better.

Far too often you’ll hear this story come out of a group of gym owners - “One of my coaches, who is a real dickhead, decided to quit 4 weeks ago. And today I found out that he’s opening up a gym do...

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Differentiate Or Die

Is CrossFit going anywhere?  Nope. But you might be if you can't create a obvious differentiation in your service vs. the guy down the street. 

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Your Dog Isn't Paying The Rent

Raise your hand if you allow your dog or your members dogs to run freely around your gym. Now take that hand, ball it into a fist and punch yourself in the fucking face. Your dog comes in once eve...

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Book A Photo/Video Shoot & Tell Your Story Right

There is no excuse for not telling the right story on social media and your website. If you're not sure how to properly tell your story on digital platforms...This video is for you.

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Know Your Role: Owner, Not Athlete.

We all decided to start our business for one reason or another; and those reasons vary amongst us. However, there’s a certain gym owner avatar that I’m running into more often that perplexes me in ...

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It Must Be Your Ass, Cause It Ain't Your Face

Even the sexiest looking gyms can still provide a shitty customer experience...

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Don't Be Held Hostage By Your Business

Start investing your time and energy into the one thing that will give you the greatest ROI... People.

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Mechanics, Consistency and then Intensity

"You know a good way to retain members???""Don't get them fucking hurt!"

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Walk The Walk w/ CrossFit Northport - Day 1

I frequently have gym owners come on-site to Urban MVMNT for biz coaching. One of my offerings is a two day experience I've branded as Walk the Walk. Check out Day 1 as Adam Tar, owner of CrossFit ...

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Stop Selling CrossFit...Sell What It Does

When trying to sell your service...whether it be in person to a prospect or through storytelling on social media, please do me a favor...Stop selling CrossFit. Stop selling HIIT. Stop selling CVFMP...

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Walk the Walk w/ CrossFit Northport - Day 2

Walk The Walk - Day 2.This is the second day that CrossFit North Port spent onsite during one of my WTW experiences. We visit Orangetheory Fitness Charlotte - South End, discusses the guts of selli...

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You Can't Fix A Problem If You Don't Know What It Is

I recommend surveys to your members (they can be filled out anonymously) to get a pulse on what you're doing right and what you're fucking up.There's schools of thought on whether to survey everyon...

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Fitbot + Individual Design

Time is finite. Learn to scale it appropriately. Personal training should be the 2nd highest revenue source after membership dues. However - we all know it's not very scalable with only 24 hours/da...

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Differentiate Yourself On Social Media

In order to differentiate yourself in the microgym market, you need to look at what everyone else is doing in unplanned uniformity...and then go against the grain.

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