Hurricanes? Murder? Kevin Spacey??? Those aren't real issues. Why can't we focus on the real problems in our world today....problems like...REP SHAVING.

Went onsite to a gym located less than 5 miles from my shop. Most gym owners would have too much ego to ever ask from help from a "competitor". But Silver Wolf Fitness and Nutrition comes to the ta...

Communicate the WHY to your customers. Let your purpose be known. Call it a business statement, your ethos, your mission statement...I don't care what you call it.  But have purpose and intent behi...

“People don’t care how much you know, until they know how much you care” — Brian Tracy “Your EQ is more important than your IQ” — Gary Vaynerchuck Both of these gentlemen are obvious topic experts,...

Is CrossFit going anywhere?  Nope. But you might be if you can't create a obvious differentiation in your service vs. the guy down the street. 

Raise your hand if you allow your dog or your members dogs to run freely around your gym. Now take that hand, ball it into a fist and punch yourself in the fucking face. Your dog comes in once eve...

There is no excuse for not telling the right story on social media and your website. If you're not sure how to properly tell your story on digital platforms...This video is for you.

Even the sexiest looking gyms can still provide a shitty customer experience...

Start investing your time and energy into the one thing that will give you the greatest ROI... People.

"You know a good way to retain members???""Don't get them fucking hurt!"

I frequently have gym owners come on-site to Urban MVMNT for biz coaching. One of my offerings is a two day experience I've branded as Walk the Walk. Check out Day 1 as Adam Tar, owner of CrossFit ...

When trying to sell your service...whether it be in person to a prospect or through storytelling on social media, please do me a favor...Stop selling CrossFit. Stop selling HIIT. Stop selling CVFMP...

Walk The Walk - Day 2.This is the second day that CrossFit North Port spent onsite during one of my WTW experiences. We visit Orangetheory Fitness Charlotte - South End, discusses the guts of selli...

I recommend surveys to your members (they can be filled out anonymously) to get a pulse on what you're doing right and what you're fucking up.There's schools of thought on whether to survey everyon...

Time is finite. Learn to scale it appropriately. Personal training should be the 2nd highest revenue source after membership dues. However - we all know it's not very scalable with only 24 hours/da...

In order to differentiate yourself in the microgym market, you need to look at what everyone else is doing in unplanned uniformity...and then go against the grain.