When trying to sell your service...whether it be in person to a prospect or through storytelling on social media, please do me a favor...

Stop selling CrossFit. Stop selling HIIT. Stop selling CVFMPHI. Stop selling AMRAPs/PRs/TTB/HSPU. 

Sell what it all does...

I need you to be more like Serta. 🐑 🐑🐑
What does Serta sell? 

If you answered "mattress". You're wrong. 

Serta sells sleep. They sell the solution to the problem. Start re-framing your sales/marketeing in that essence and you'll find nothing but upside.