all the content

Making Gains At The Point Of Sale

Coty Bradburn, owner of Crossfit Mountain Island came on-site to talk jam on business. If you're looking to increase your revenue at the Point of Sale, how to culture hack the "competition" aspect ...

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Decrease The Intimidation

It's so violent, so taboo... but to us it's common. Also a common reason you're converting less than 50% of the prospects walking into your CrossFit gym.

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But CrossFit Will Get Me Injured

Here's how I recommend gyms handle the approach of "But I heard CrossFit will get me hurt".

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Technology In The Microgym

I love what Orangetheory Fitness has done for the microgym marketplace in terms of awareness and price point maturity. In addition, the technology add is a huge step in the right direction of what ...

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CrossFit Is Something I Offer...It's Not Who I Am

Pardon me for a minute while I blow your fucking mind 💥💣💥💣💥💣 (sarcasm) Rebranding is NOT just changing the name of your business...

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Content Playbook

Need a playbook to start creating content? I got you.

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Looking At Your Biz From The Customer Lens

How many of you started this journey as a client turned owner? If so, you posses a unique advantage that I don't think you are fully taking advantage of...

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Owning Multiple Locations

If you currently own multiple locations or have aspirations of opening more than one gym under your brand...then listen up as Nick Rybinski, owner of CrossFit Petram and CrossFit Petram MOTand I ja...

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365 Days of Content

Here's the permission you need to get started with your content...JUST FUCKING DO IT.I literally lay out an entire 10 min strategy on how to get started with a content creation strategy on this vid...

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2018 Yearly Plan

Don't just piss in the dark in 2018. Create an Annual Plan. Here's how.

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Iron + Mortar Recap

Recap of my speech at the first annual Iron + Mortar Summit held earlier this year. Had a blast speaking with all the affiliate owners and trying to bring my insight to the microgym agenda.

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Iron+Mortar Summit Keynote (full version)

Here's the full version of the keynote talk I gave at the 2017 Iron + Mortar Summit on the State of The Union in the Microgym Scene, as I see it. 

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Q&A - Bartering w/ Coaches

Another Q&A on trading out membership with bartering for their coaching service OK???

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Plan For Months with High Expenses

When it comes to expenses this saying reigns true... "When it rains, it pours."Here's how I recommend using PIFs and budgeting to plan for months with abnormally high expenses.

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Tracking Your Expenses

How many of you use some type of book keeping service like Intuit QuickBooks to track P&L? Please do yourself a favor and make the $15/mo investment so you actually have an idea what's going on...

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6 Week Gimmicky Challenges

6 Week Challenges have become super popular recently. Are they bullshit or legit?

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Break Something

"If It's Not Broke, Don't Fix It" I wouldn't put too much stock into that statement. I know there are aspects of your business that are not necessarily broke, but they aren't performing optimally either. My challenge to you is to break something in your business. Find the thing that is not performing the way you want it to and break it.

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Watch This Before You Open a Gym

Typically my content is geared towards those who already own a gym. This is for anyone thinking about opening their own gym. I hope it helps.

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Will Skype- You Have The Power To Make Change

Making changes within your business is  percent within your control.

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Kolin- The Problem With Offering a LBO

LBO = Low Barrier OfferAre you currently offering an LBO as an entry point to your higher priced group class? If it's not working for you, here's a few nuggets for you to consider.

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