2019 Self-Made Summit

taking functional fitness boxes to self-made brands dominating the fitness industry

October 19-20, 2019

reserve your spot

Two days. Five speakers. Crazy value.

Meet the minds of successful innovators who took their functional fitness roots and built prominent businesses in the fitness industry. From franchising, evovling new class concepts to creating lasting brands, these speakers cover it all.
2019 Self-made Summit

You have a bigger vision for your brand.  We're here to unlock it.

The microgym industry is flooded with look-alikes and owners who want to see their business evolve into a brand of their own, so we brought together a group of of owners who did exactly that - and they're going to teach you exactly how they did it.

An immersive experience that goes beyond the stage.

Our five speakers will not only be delivering keynote addresses on their respective topics, but each day will include hours dedicated to small group sessions with the speakers. This will give you the opportunity to ask specific questions about your business, your brand and spend time with the speakers of your choice.

Help your business reach its full potential and turn your larger brand vision into a reality.

get your ticket now

Meet the Speakers

Brandon Cullen | Self-made Summit
Keynote - Building a Franchise-based Fitness Business

Brandon Cullen


Brandon Cullen brings an edgy fitness approach to the valuable experience he's earned as a professional athlete, personal trainer, gym owner and now Founder and CEO of MADabolic Inc. With nine franchises and counting, Brandon will dive into the growth of his MADabolic brand and the details of franchising a proprietary fitness concept.

listen to podcast
Joe Tebaldi | Self-made Summit
Keynote - Marketing in Craft Fitness

Joe Tebaldi


Visionary, strategic, and creative, Joe is well-recognized for his ability to design, develop and customize game-changing experiences for clients and their brands. As Founder and CEO of flexx, he is responsible for the creation of an innovative martketing platform to support fitness industry entrepreneurs and he will help you get into the minds of your customers and present your unique value to the market.

listen to podcast
Stuart Brauer | Self-made Summit
Keynote - Rebranding vs Repositioning - How to Execute on Both

Stu Brauer


Taking a mobile fitness concept to a successful CrossFit affiliate and finally transforming into his most recent brainchild, Urban MVMNT, a microgym taking Charlotte by storm, Stu has been through it all. Now Stu has helped hundreds of gym owners grow their business through his thriving WTF Gym Talk consulting business and he's ready to tell how you to take control of your destiny by building your own brand.

Mike Jones | Self-made Summit
Keynote - Creating A New Class Concept + Brand

Mike Jones

Alchemy 365

Mike's passion for business (and Georgetown MBA) combined with his desire to make people fitter lead him to open the first, and, eventually, largest CrossFit Affiliate in St Paul, MN, expanding to four locations throughout the Twin Cities. Mike's newest venture, Alchemy365, is an evolution of his learnings and you'll get the inside scoop as to how he's produced this fast-growing concept - currently with six locations.

Steve Pinkerton | Self-made Summit
Keynote - Evolving Your Boot Camp into Its Own Brand

Steve Pinkerton

Vitality Fitness

Owner of Vitality Fitness, Steve opened his affiliate in 2009 with his wife and this December will mark a decade since launching the business out of his garage. In 2016, Steve completed construction of Vitality's new building, a 50,000 sq. ft. complex that is home to not only Vitality Fitness, but also 10 additional tenants. Mike will give you an insider's view of his massive expansion and the evolution of his business.

Spend two days working ON your business instead of IN your business

There are 100's of opportunities to become a better coach, but this is your chance to become a better owner.

Self-Made Summit 2019

The Details

The what, when, where and how much

Self-Made Summit 2019 is an immersive, two-day conference, where you will hear five keynotes and partake in small-group intensive sessions with successful entrepreneurs in the fitness industry.


Saturday, October 19: 8AM - 4PM
Sunday, October 20: 8AM - 2PM


years experience


consulting hours


coaches turned ceo
Self-Made Summit 2019

Our Partners

These partners didn't just help make this possible, they'll also be speaking to you about how they can help your business succeed
Affiliate Guard | Self-made Summit

Affiliate Guard

We help 1000's of gyms with liability insurance and providing best practices to keep a safe fun environment.

presented by

Incite Tax | Self-made Summit

Incite Tax

Incite focuses on helping migrogyms grow predictable profitability and escape the fear of being a slave to their business.

presented by

MDI Apparel | Self-made Summit

MDI Apparel

We've separated ourselves from the pack because we're giving gyms a full-service, big branding footprint on a bootstrap budget.

presented by

Level Method | Self-made Summit

Level Method

Level Method is a powerful system designed specifically for gyms to massively increase their member retention.

presented by

Rigquipment Finance | Self-made Summit

Rigquipment Finance

Rigquipment Finance offers loan and lease financing solutions for the purchase of fitness equipment and facility fixtures.

presented by

Triib | Self-made Summit


We designed our all-in-one gym management software so you can attract, engage, excite and grow your member base.

Driven Nutrition | Self-made Summit

Driven Nutrition

Affiliate Exclusive line of Sports Nutrition and Dietary Supplements, featuring Driven Whey, BCAA's, OmegaDrive, Pre-Wod and Post-Wod.

Metcon Creative | Self-made Summit

Metcon Creative

We create engaging brands that build culture and make marketing easier for gym owners, nutritionists, and trainers who live to make others fitter, healthier and happier. In short, good work for good people.

presented by Boris Kezic

flexx. | Self-made Summit


A powerful, simple-to-use platform combining a customized website management system built for gym owners and all the tools needed to connect, nurture and close leads with repeatable and scalable workflows.

presented by

Self-Made Summit 2019

Event Registration

Purchase your tickets now to lock in the Early Bird rate!

Hotel Recommendations

Radisson Hotel Charlotte Airport

212 W Woodlawn Rd #C, Charlotte, NC 28217

Special rate, just $99/night. Cut off 9/20. First come, first serve.

Check it out
Courtyard Charlotte

321 W. Woodlawn Road, Charlotte, NC, 28217

Special rate is $124/night. Cut off 9/20. First come, first serve.

Check it out